Maui No Ka Oi leads the way in Hawaii tourism

The Hawaii Tourism Authority (HTA) Tourism Research Division issued report’s findings utilizing data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands.

Hawaii hotels began 2018 with a strong showing statewide, reporting average revenue per available room (RevPAR) of $241 (+5.4%) in January, according to the Hawaii Hotel Performance Report released today by HTA.

Statewide average daily rate (ADR) grew to $295 (+4.9%) in January, while occupancy was similar at 81.7 percent (+0.4 percentage points) compared to a year ago.

“We anticipated January would be a good month for Hawaii’s hotels statewide given the additional airlift coming into the state,” said Jennifer Chun, HTA director of tourism research. “Maui County’s results, particularly the Wailea region, were phenomenal in January. Additionally, the growth in RevPAR and ADR for the other neighbor islands helped to elevate the overall averages statewide.”

Luxury Class and Midscale and Economy Class properties led the state in RevPAR growth in January. Luxury Class hotels grew RevPAR to $475 (+11.5%), with growth in ADR to $612 (+11.8%) offsetting flat occupancy of 77.6 percent (-0.2 percentage points). At the other end of the price spectrum, Midscale and Economy Class hotels saw RevPAR grow to $147 (+17.4), supported by strong increases in both ADR to $174 (+7.5%) and occupancy of 84.6 percent (+7.1 percentage points).

Maui County hotels led the island counties in both total RevPAR at $345 and the rate of RevPAR growth (+15.3%) in January, driven by the rise in ADR to $434 (+13.5%) and a modest increase in occupancy to 79.5 percent (+1.2 percentage points).

Wailea, on the island of Maui, topped the state’s resort regions in overall performance, with RevPAR soaring to $572 (+23.5% or $109), and ADR also jumping to $662 (+21.7% or $118) in January. Occupancy also rose to 86.3 percent (+1.2 percentage points), the state’s highest regional occupancy.

Additionally, the Lahaina-Kaanapali-Kapalua resort area reported growth in RevPAR to $284 (+10.6%) and ADR to $356 (+8.5%) in January, with occupancy also increasing to 79.7 percent (+1.5 percentage points).

Kauai hotels recorded a strong increase in RevPAR to $245 (+9.9%) to begin 2018, boosted by increases in ADR to $304 (+8.9%) and occupancy of 80.5 percent (+0.7 percentage points).

Hotel properties on the island of Hawaii also posted a good January with RevPAR increasing to $232 (+7.5%), boosted by an increase in ADR to $287 (+7.9%). Occupancy in January was similar to last year at 80.6 percent.

The Kohala Coast resort area reported growth in RevPAR to $324 (+7.9%) in January 2018, driven by a strong increase in ADR to $408 (+13.2%), which offset a decrease in occupancy to 79.4 percent (-3.9 percentage points).

Oahu hotel properties reported declines in RevPAR to $199 (-2.2%) and ADR to $239 (-2.5%) in January, while occupancy remained stable at 83.1 percent.

January proved to be a soft month for Waikiki hotel properties with RevPAR of $198 (-2.9%), ADR of $236 (-2.5%), and occupancy of 84.0% (-0.4 percentage points) at lower levels than a year ago.