Outrigger deemed ‘extraordinary’ during 61st Annual Adrian Awards

HONOLULU – This month, Outrigger Hotels and Resorts joined the Hospitality Sales & Marketing Association International (HSMAI) in New York City for the 61st annual Adrian Awards Reception and Gala to celebrate excellence in hospitality advertising, digital marketing and public relations. A global hospitality organisation, the HSMAI “Top 25” awards showcase leaders in sales, marketing and revenue optimization of hospitality, travel, and tourism organizations for their accomplishments.

With more than 1,000 hospitality professionals gathered for the occasion, Dan Wacksman – Outrigger Enterprise Group’s senior vice president of marketing and distribution, was honoured as one of the HSMAI Top 25 Extraordinary Minds in Hospitality, Sales, Marketing and Revenue Optimization.

Additionally, building on the Gold Adrian Award won last year, Outrigger’s award-winning website took home the Silver Adrian Award for continuing to improve the customer experience, a goal for both online and on-property at the brand’s hotel and resort locations around the world.

“We are very proud to have HSMAI recognize Outrigger’s outstanding marketing efforts and spotlight the high-caliber work produced by the Outrigger Hotels and Resorts team,” said Sean Dee, executive vice president and chief marketing officer of Outrigger Enterprise Group. “Outrigger has been a leading hospitality company for more than 70 years and today we continue the legacy of our founders with a global vision for innovation and deep respect for local culture.”

Selected by a panel of senior industry executives, “Top 25” award winners are recognized as high achievers who stand out through their creativity and innovation, cutting-edge campaigns and programs, and efforts that result in dramatic gains. Overall, the Adrian Awards celebrate lifetime achievement recipients, award-winning strategies in advertising, digital marketing and public relations, and the teams behind each campaign that bring an idea to life. For more information on the annual event and awards ceremony, visit www.AdrianAwards.com.

“Now in its 61st year, HSMAI’s Adrian Awards have attained an industry-wide reputation for recognizing the best of the best in advertising, digital marketing and public relations excellence among those in the travel and hospitality community,” said Robert Gilbert, president and CEO of the HSMAI. “The Adrian Awards Gala is a platform for HSMAI to acknowledge hotel brands, destinations and hospitality companies that go above and beyond to tell their brand story while leveraging new ways to engage customers.”

Celebrating its 70th Anniversary this year, Outrigger Hotels and Resorts built its global reputation of hospitality through unwavering standards of service and the promise to share the spirit of aloha with the world.