Are you being conned when issuing a press release? While a PR agency has written a nice media release, the vast majority of agencies simply churn out the release to its list of media databases, hoping for freebie publication. This is what the industry calls “Earned Media.” On the other hand, “Paid Media” gives those circulating their releases full control over your branding and messaging. eTurboNews added another two levels to it, and it means getting paid only based on success.
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