HTA requests proposals for writers of Oahu and Maui Nui destination management action plans

The Hawaii Tourism Authority (HTA), the state’s tourism agency, has issued two requests for proposals (RFPs) for writers – one for the Destination Management Action Plan (DMAP) for Oahu (RFP No. 21-07) and the other for Maui Nui, comprising the islands of Maui, Lanai and Molokai (RFP No. 21-08).

In working to rebuild Hawaii’s tourism industry in a sustainable manner that aims to improve the quality of life for residents statewide, HTA wants to continue to have the community involved in the process. The plans for Oahu and Maui Nui will be a collaborative effort by members of the respective counties, the visitor industry, other sectors, and the community.

The goal is to create DMAPs that are in alignment with HTA’s four supporting pillars: community, Hawaiian culture, natural resources and branding. According to HTA’s Strategic Plan for 2020-2025, HTA has increased its focus on destination management.

The DMAPs will include actionable items, timelines and measures of success. The writers would attend a series of virtual meetings between August and December 2020, and would compile the suggestions from the public and decisions made by the steering committees to draft the plans.

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