Southwest Airlines Unveils Imua One Hawaii Aircraft

by: Harry Johnson |

Southwest Airlines Co., today, on the anniversary of its first interisland flights within Hawaii, commemorates beginning a fifth year of serving the Aloha State by introducing Imua One, a Hawaii-themed aircraft livery that symbolizes an enduring partnership between the Hawaiian Islands and Southwest Airlines.

The high-flying tribute is dedicated to Southwest® Employees and to communities across Hawaii that welcomed the carrier with warm aloha.

Imua is a rallying cry in the Hawaiian language that translates to an urging forward, and it underscores a key value at Southwest—Teamwork. For more than five decades, the People of Southwest have moved together toward an ever-brighter future with their unmistakably unique strength of courage and spirit.

“When we dedicate an airplane, it’s not only a symbol of gratitude, but also of a promise we’ve made,” said Bob Jordan, President & Chief Executive Officer at Southwest Airlines.

“Hawaii welcomed Southwest with warm aloha, and we approached serving the people of Hawaii with an earnest desire to connect them with important moments, places, and the people who matter most in their lives. We’ve grown since our first arrival on the Islands four years ago, to 90 departures a day, thanks to the support of Island communities. Each flight is filled with—and powered by—an essence of aloha, combined with the Heart of Southwest and our People, all working together and moving forward.”

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