Hawaii Hotel Revenue Up in October

Hawaii hotels statewide reported substantially higher revenue per available room (RevPAR), average daily rate (ADR), and occupancy in October 2021 compared to October 2020 when the State’s quarantine order for travelers due to the COVID-19 pandemic resulted in dramatic declines for the hotel industry. When compared to October 2019, statewide ADR was higher in October 2021 but RevPAR was lower due to less occupancy.

According to the Hawaii Hotel Performance Report published by the Hawaii Tourism Authority (HTA), statewide RevPAR in October 2021 was $169 (+367.0%), with ADR at $308 (+67.2%) and occupancy of 54.9 percent (+35.3 percentage points) compared to October 2020 (Figure 1). Compared with October 2019, RevPAR was 16.8 percent lower, driven by lower occupancy (-24.5 percentage points) which could not be offset by increased ADR (+20.4%) (Figure 5).

“Leisure travel demand continued to fuel room rate growth for Hawaii’s hotel sector statewide in October,” said John De Fries, HTA president and CEO. “Though we still have a ways to go as we continue to reopen, the strong demand and high average daily rates are promising signs of a recovery that will continue to support the kamaaina families who work in the hospitality industry.”

The report’s findings utilized data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands. For October, the survey included 144 properties representing 46,385 rooms, or 85.8 percent of all lodging properties1 and 86.3 percent of operating lodging properties with 20 rooms or more in the Hawaiian Islands, including those offering full service, limited service, and condominium hotels. Vacation rental and timeshare properties were not included in this survey.

In October 2021, passengers arriving from out-of-state could bypass the State’s mandatory 10-day self-quarantine if they were fully vaccinated in the United States or with a valid negative COVID-19 NAAT test result from a Trusted Testing Partner prior to their departure through the Safe Travels program.

Hawaii hotel room revenues statewide rose to $283.0 million (+613.7% vs. 2020, -16.2% vs. 2019) in October. Room demand was 920,200 room nights (+326.8% vs. 2020, -30.4% vs. 2019) and room supply was nearly 1.7 million room nights (+52.8% vs. 2020, +0.7% vs. 2019) (Figure 2). Many properties closed or reduced operations starting in April 2020 due to the COVID-19 pandemic.

Luxury Class properties earned RevPAR of $309 (+418.1% vs. 2020, -12.0% vs. 2019), with ADR at $656 (+106.1% vs. 2020, +37.9% vs. 2019) and occupancy of 47.1 percent (+28.4 percentage points vs. 2020, -26.8 percentage points vs. 2019). Midscale & Economy Class properties earned RevPAR of $169 (+290% vs. 2020, +29.6% vs. 2019) with ADR at $276 (+80.6% vs. 2020, +71.6% vs. 2019) and occupancy of 61.3 percent (+32.9 percentage points vs. 2020, -19.9 percentage points vs. 2019).

Maui County hotels led the counties in October and achieved RevPAR that surpassed October 2019. RevPAR was $289 (+650.2% vs. 2020, +12.2% vs. 2019), with ADR at $480 (+75.3% vs. 2020, +42.1% vs. 2019) and occupancy of 60.3 percent (+46.2 percentage points vs. 2020, -16.1 percentage points vs. 2019). Maui’s luxury resort region of Wailea had RevPAR of $339 (+284.9% vs. 2020, -23.4% vs. 2019), with ADR at $621 (+130.4% vs. 2020, +24.2% vs. 2019) and occupancy of 54.5 percent (+21.9 percentage points vs. 2020, -33.9 percentage points vs. 2019). The Lahaina/Kaanapali/Kapalua region had RevPAR of $261 (+1,070.9% vs. 2020, +22.1% vs. 2019), ADR at $422 (+28.8% vs. 2020, +45.8% vs. 2019) and occupancy of 62.0 percent (+55.1 percentage points vs. 2020, -12.0 percentage points vs. 2019).

Hotels on the island of Hawaii reported RevPAR at $213 (+660.6% vs. 2020, +20.7% vs. 2019), with ADR at $331 (+136.3% vs. 2020, +39.0% vs. 2019), and occupancy of 64.3 percent (+44.3 percentage points vs. 2020, -9.7 percentage points vs. 2019). Kohala Coast hotels earned RevPAR of $326 (+7,462.2% vs. 2020, +39.1% vs. 2019), with ADR at $524 (+265.1% vs. 2020, +63.5% vs. 2019), and occupancy of 62.2 percent (+59.2 percentage points vs. 2020, -10.9 percentage points vs. 2019).

Kauai hotels earned RevPAR of $211 (+362.7% vs. 2020, +15.1% vs. 2019), with ADR at $311 (+45.2% vs. 2020, +22.6% vs. 2019) and occupancy of 67.9 percent (+46.6 percentage points vs. 2020, -4.4 percentage points vs. 2019).

Oahu hotels reported RevPAR of $103 (+195.3% vs. 2020, -45.4% vs. 2019) in October, ADR at $211 (+33.5% vs. 2020, -7.5% vs. 2019) and occupancy of 48.9 percent (+26.8 percentage points vs. 2020, -33.9 percentage points vs. 2019). Waikiki hotels earned $95 (+215.5% vs. 2020, -49.4% vs. 2019) in RevPAR with ADR at $197 (+26.7% vs. 2020, -13.1% vs. 2019) and occupancy of 48.5 percent (+29.0 percentage points vs. 2020, -34.8 percentage points vs. 2019).

Tables of hotel performance statistics, including data presented in the report are available for viewing online.